Article Posting vs Link Exchanges

Which is a better use of my time?

[sett]

I want to know that which one is more fruiteful getting back links either through link exchange or through article submission?

[freewebsiteideas]

Articles. Articles provide unique content for others to post on their website and for search engines to index.

[Marketing Guy]

Neither.

I would tend towards link exchanges if I had to make a choice, but would certainly be looking to reinforce the link campaign with a much stronger portfolio of links.

Article submissions aren't all that useful - no point in having content duplicated dozens of times - you really think search engines are going to "value" such pages (and the links on them)? Same goes for press releases.

They have some value if someone picks up on the article / PR and talks about it elsewhere, but other than that...

MG

[justdave]

They both have some value when included within a larger linking scheme. If I had to pick one, I would probably go with relevant reciprocal links. If you're on a low budget, do both. Mix it up with directory submissions too. My 2 cents.