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To me, the big question is about whether Google can "track" these paid text link ads and devalue them as far as link pop credit is concerned. It seems clear that G. would like to do that. (And why shouldn't they - paid linking has no merit as far as serps are concerned). Unfortunately, I don't know the answer to that question. A link broker will tell you they cannot. I imagine others will tell you they can. I don't know if anyone has tested it thorougly. I'd like to hear.
However, I guess that if you buy a link by approaching a webmaster with a personal e-mail instead of using text brokers services, it will be much harder for Google to figure out what's going on. Make the links look "natural".