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I think exchanging links with those sites would affect in a negative way my own, since they offer same services as me. So my own users (my users perhaps don't know their site still) would buy them and not me.
Any advantage of outbound links anchor text?
Perhaps getting some traffic from them?
What do you say?
They offer more products and services than I do. My site's revenue comes mainly from advertising and AS so the link to competitors gives my visitors a place to go to buy things that I don't offer anyway.