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I think exchanging links with those sites would affect in a negative way my own, since they offer same services as me. So my own users (my users perhaps don't know their site still) would buy them and not me.
Any advantage of outbound links anchor text?
Perhaps getting some traffic from them?
What do you say?
What you can do is, go for one way link, i.e. go for incoming links. Place your link on their website rather placing their link on yours.
This will help you to get traffic, coz users who know your competitors site will find your link on their website and may visit yours website.
They offer more products and services than I do. My site's revenue comes mainly from advertising and AS so the link to competitors gives my visitors a place to go to buy things that I don't offer anyway.