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I've been working for the last 6 months to develop the prerequisites/basis of my new linking strategy:
I have managed to develop about 15 sites - hosted on different IPs and using different but real Whois information - with unique content that have already got PageRank between 4 and 6.
Note: The 15 sites are not content-related and their subject varies, but from my experience, there are many ways you can take advantage of a backlink from a non-related site you own yourself (i.e. create a specific page with content related to your site and link to it from there).
In parallel, I have been developing a huge siteX; trying to find/write/organize authoritative content. Although the site is not operational yet, Google has already crawled about 100 pages and the home page has already a PR5 (this was done by me on purpose of course). Main goal: to avoid sandbox as much as I can and take advantage of time passed until the site is fully online.
I have avoided any kind of interlinking or site-wide links between my sites and will not even consider them in the future; just 1 or 2 links to siteX that are content-related.
Now here comes the challenge: the time has come to start using the 15 sites for receiving one-way links to siteX and providing one-way links from the other 15 sites.
As you may already knoe, I am NOT fan of reciprocal linking as I think its performance is very low nowadays.
As you can see, I am patient enough and my goal is to have siteX on the top of SERPs in a very competitive market within the 1st quarter of 2006.
I welcome your thoughts and comments, based on real experiences. Let's try to make <<Link Strategy and Implementation>> the only subject of this thread.
that sounds like you did a great job when already have a PR between 4-6! What do you think were the main factors for you to gain that Pageranks?
Are you looking for one-way links to boost your PR or to boost traffic? Can't you be easily on the Top of Google with a PR 4 site and have the right keywords? What do aim at?
I would try to do press-realeases to get the word out.
What is wrong with recips? At least they are free to exchange.
I didn't say there is anything wrong with reciprocal links; I just said that I am not a fan of them due to their low performance. According to my own experience (maybe I am wrong) reciprocal links have minimal effect when speaking for main competitive keywords as it seems they are devalued by Google.
I strongly believe the value of one-way links are much more valuable, so that's the reason I decided to focus on them. This doesn't mean that I will avoid any reciprocal links, I just noted my main strategy points. I would be very pleased to receive a more detailed feedback; who knows? maybe I will change my mind :))
What do you think were the main factors for you to gain that Pageranks?
Focus on specific themes, develop unique content and mainly get few valuable backlinks from other authoritative sites; my other sites helped a lot as well.
Are you looking for one-way links to boost your PR or to boost traffic?
According to my strategy, the 1st phase is focused on PR; the 2nd will be focused on traffic, as it will much easier to get attention because of higher PR which means (most of the times) higher rankings.
Can't you be easily on the Top of Google with a PR 4 site and have the right keywords? What do aim at?
It depends on the market you are and on the goals you have. As I noted earlier, my goal is to become #1 in a very competitive industry until the 1st quarter of 2006. Unfortunately PR4 would not do the job for sure; a high PR6 or PR7 would be fine.
I would try to do press-realeases to get the word out.
It's an alternative but it depends on the industry in order to have some value and performance (not in mine though). I do have considered issuing press releases but it will probably be on phase 3, after the site has been well established.
Your comments on this are welcomed too.
Did it rank for your keywords?
Absolutely yes :)
It's #1 for its 2-keyword name among 2,100,000 results on Google.
It has 3 backlinks, all from other sites I own. The other 2 (except that PR6) are from PR4 pages with no relevant content as well.
PS. I think it may have few more backlinks now as I am still waiting for a DMOZ listing...
With that said, I am not a huge fan of recip links. They are time consuming, and I have to agree that the results are marginal at best. World reknown linking expert Eric Ward advocates against recips - says they are a waste of time. Would I reject an offer for a good recip? Of course not. Would I pursue recips? Perhaps if I had insomnia and nothing else to do ;-).
Bottom line: It's no secret that one way IBL's are much more potent than recips. It would be quite difficult in a competitive industry to perform well by concentrating on recip links.
My 2 pennies.
Recip links that are based on RELEVANCE will always be a useful part of the promotional mix.
I can't disagree with your statement, although I think that a one-way authoritative NON-RELEVANT backlink has much much more power/value in comparison to an old-times classic recip link with a PR4 page that lists other 40 sites.
"World reknown linking expert Eric Ward
advocates against recips - says they
are a waste of time."
Just to clarify. I said that *In many cases*
recip links are a waste of time. But not always.
It's a case by case thing. You cannot say with
100% certainty that recip links are bad.
If CNN emails me today and wants to recip
link, I betcha I say yes...:)
So I just dumped my outgoing links page and Voila! Pagerank 4 with of course only one-way links. I will have lost some incoming links but kept most 'cos everyone is too busy or lazy to check this stuff (without software).
Is it morally correct? Probably not but it's a war out there people. I don't get out of bed to run my websites/business as a charity.
Instead, I write a decent article (one per month or so, per site) and submit it to the article directories. It's a good way to get one-way links on related sites, and it takes comparatively much less time. Win-win!
Probably not? Theres no probably about it. It is definately morally and ethicaly wrong. That you are not sure of its morality shows you are amoral. I'm supprised you are not advocating email SPAM too.
On another note, it is posibly illegal. Depends on what you have said in email correspondance in setting up the recip.
Business is not a war. Business works best when it is win/win. Just so you know, grifting, conning and selling snake oil are not businesses.