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Conversion stats reliable?

     
11:18 pm on Jul 8, 2006 (gmt 0)

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I am not sure, but feel that I am seeing fewer conversions reported by Adcenter than the actual number. Does anyone else see a discrepancy?
1:24 am on July 11, 2006 (gmt 0)

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Depending on the merchant, I see MSN over reporting conversions by upto 100%.
8:10 pm on July 12, 2006 (gmt 0)

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Well guess what....... we could not get conversion tracking to work and after long and hard testing and conversations with MSN the problem is this:

It works ONLY for some releases of I.E.6 (not all) -- NOT FireFox, NOT Opera, NOT any other browser.

4:10 am on July 13, 2006 (gmt 0)

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jbgilbert;

This is really interesting info. I thought that the conversions were understated and you just confirmed it. Maybe that is the same problem OV has too. You would think that they would try to fix the problem real fast to encourage increases in cpc rates.

12:55 pm on July 13, 2006 (gmt 0)

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It's cookie based and relies on javascript as well - so it's always going to undercount. But it's blind to which things it undercounts, so assuming you have enough data, it's still a good relative guide you can use to adjust your bids across your segments towards controlling your ROI.
 

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