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Is the model similar to that of Google, or closer to that of Overture?
If I set my max bid at $1.00 CPC and there is no competition, do I only pay $.05 or do I pay $1.00?
I have no doubt that MSN is a prime location to buy cheap traffic, especially since many of the niches are not yet blown out, but I am wondering exactly what I will be paying based on my bids.
Does anyone have the answer to this, or can you find it on their help pages?
also, in a case with competition, if you bid $1.00 and your closest competitor bids $.75, you will pay $.76, or one cent over their (next highest) bid.