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No Visibility Due to Low CTR?



10:04 pm on Jun 16, 2006 (gmt 0)

5+ Year Member

I was wondering if anyone has had a similar experience or could maybe shed some light on this.

I created a new listing in MSN a while ago for one keyword as a broad match. This term had visibility at first, but has since dropped off the SERPs. After running an alltime report, my $4.00 bid had averaged the 2nd position and registered 0 clicks across 113 impressions.

So after not finding myself for the past month, I decided to call Adcenter to find out what the deal was. They informed me that my keyword was not showing because it didnt prove relevant cause it had no clicks. The ad I have is the same as the one that is shown in Google and Yahoo and averages about a 3-5% ctr. The rep informed me that they were 100% certain my ad is not showing because of poor performance, which I can understand, but since when is 113 impressions on a relatively high volume term considered enough to stop showing an ad altogether, especially when they are only showing 5 advertisers for that keyword?

Any thoughts?


8:28 pm on Jun 20, 2006 (gmt 0)

5+ Year Member

Well, 113 impressions/month = minimal performance? Especially if it's a highly performing keyword.

Try inserting dynamic text into your ad. (Nothing fancy, just the {keyword} parameter). This brought up a good portion of my keywords up one placing and a very small portion about 3-4.

Good luck!


11:23 pm on Jun 20, 2006 (gmt 0)

5+ Year Member

Thanks for your input. So finally after raising my bid and calling back adcenter, a new rep let me know that the ad for that keyword had a .9 on the relevancy score out of 1.0 and that my ad couldnt get more relevant. They said that the other rep had given me wrong information (yet again) and that this was some type of error that needs to be looked into.

Bottom line, still havent heard back from MSN, still not listed. Off to a great start!


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