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I created a new listing in MSN a while ago for one keyword as a broad match. This term had visibility at first, but has since dropped off the SERPs. After running an alltime report, my $4.00 bid had averaged the 2nd position and registered 0 clicks across 113 impressions.
So after not finding myself for the past month, I decided to call Adcenter to find out what the deal was. They informed me that my keyword was not showing because it didnt prove relevant cause it had no clicks. The ad I have is the same as the one that is shown in Google and Yahoo and averages about a 3-5% ctr. The rep informed me that they were 100% certain my ad is not showing because of poor performance, which I can understand, but since when is 113 impressions on a relatively high volume term considered enough to stop showing an ad altogether, especially when they are only showing 5 advertisers for that keyword?
Bottom line, still havent heard back from MSN, still not listed. Off to a great start!