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Seriously We (Advertisers) Need Reports That Are Accurate



4:46 pm on May 29, 2006 (gmt 0)

MSN you have to provide accurate daily reports! On Friday YOUR reports said I had 62 clicks this month and I paused ads for the weekend. NOW I log in and according to your reports I've received 117 clicks - but I've had my ads paused since last Friday.

How did I receive 50+ clicks since Friday when my ads were paused?

Easy: Either my ads did not get paused or the reports on Friday were nowhere near accurate.

This is a mess MSN! A freaking mess!
Get your reports working - it's been 5 months! Why is this so hard for you?


12:22 pm on May 30, 2006 (gmt 0)

10+ Year Member

The reports appear to be useless to me. My ads have been generating clicks for three days now. When I view a report for "Yesterday", it says 1 click. When I view a report for "This Month", it says 0 clicks.


1:29 pm on May 30, 2006 (gmt 0)

10+ Year Member

Is it even possible to view how many clicks particual keywords got in a chosen date range? I can't find it.
With all the money MS has, you'd think they could at least clone Google's interface if they can't come up with a decent one of their own.


1:57 pm on May 30, 2006 (gmt 0)

Hopefully adCenter411 will talk about the current state of reports (and why they are seem so inaccurate).


7:03 pm on May 30, 2006 (gmt 0)

10+ Year Member

Hi Everyone,

I have been running the campaign performance report with a date range of current month and and reporting by day.

It appears my stats for the various campaigns I am running are being updated to the previous day. Of course, I cannot confirm this, however, I have been monitoring over the last 10 days or so.

Stats (clicks, costs, etc.) have not changed (increased) for dates older than 2 days. So, for example, today (5/30), my stats for 5/28, 5/27, 5/26, 5/25 were the same as the reports I pulled yesterday. This is telling me (hopefully) that these stats are updated and accurate.

Assuming this, I simply update 1 day late (tommorrow, I will assume my 5/29 stats are updated).

This has been consistent for all my campaigns for the last 10 days or so.

Of course, I have no verification these are updated and final stats (hopefully MSN won't drop a big "dump" of clicks/costs on day prior). But, this is about all I have to go by.


7:33 pm on May 30, 2006 (gmt 0)

My biggest complaint is that reporting data on the page that loads when you sign in.

1. There is no date range associated with the data - I had basically assumed it was through the previous day but I appears to be almost a week old in my case.

2. Why are there no totals for the columns?

Fix that data that loads when you sign in or remove it from the main page. It's not accurate data and it's very deceptive.


10:11 pm on May 30, 2006 (gmt 0)

10+ Year Member


I ccompletely agree with you, the stats should match up, if the reports can show accurate data up to a specific date - then all stats displaying clicks, cost, etc. should show this data up to that point.

Put a message in the adcenter that says
"All data accurate up to ...." or something so that we know data to X date/time is good.


4:47 pm on Jun 1, 2006 (gmt 0)

5+ Year Member

hi everyone,
adCenter reporting is one of the biggest pain points we've been hearing from you, and we're working to improve them. i do know that the product team is currently working to add a time/date stamp to reports, and when i get confirmation when that's going to be released i'll let you know. as for the other issues you've raised here (and in other threads) i've contacted someone from the reporting team about what they're working on, so i'll let you know what they say.



6:57 pm on Jun 1, 2006 (gmt 0)

10+ Year Member


Thanks for the update - the timestamp will definitely be helpful.


7:33 pm on Jun 1, 2006 (gmt 0)

Can you please add column totals to reports? How could that have been overlooked? I've never seen a report that doesn't total amounts up.

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