Microsoft adLabs Research Center Announced

[engine]

Microsoft has announced the opening of a new research lab in China that will work on online advertising technology.... The new 'adLab' will work on improving MSN adCenter, Microsoft's pay-per-click advertising platform.

Microsoft adLabs announced [vnunet.com]

I can see that being a great springboard into China.

[rmjvol]

Plenty of room for improvement in the advertiser UI. Every task is more difficult there than comparable tasks in AdWords & Overture.

There are certainly some good reasons to use adcenter but I hope they'll really make some significant improvements in usability. soon.

[Erku]

This could put MSN AdCenter ahead of YPN.

[rise2it]

Only wish they'd put those jobs in the U.S., or at least a country that the company makes money from.

I would assume Microsoft probably loses much more to piracy that they will ever make marketing products in China.

I keep reading about companies and parts of the government there doing their best to switch AWAY from Microsoft products, so why go out of your way to put JOBS there?

[Wiley]

They would be better off fixing AdCenter before they give it to someone that does not have a clue what to do. China has come a long way but PPC advertising is not one of them. I think Microsoft has forgotten who the REAL customer is.