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Microsoft adLabs Research Center Announced

     

engine

3:55 pm on Jan 13, 2006 (gmt 0)

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Microsoft has announced the opening of a new research lab in China that will work on online advertising technology.... The new 'adLab' will work on improving MSN adCenter, Microsoft's pay-per-click advertising platform.

Microsoft adLabs announced [vnunet.com]

I can see that being a great springboard into China.

rmjvol

8:17 pm on Jan 13, 2006 (gmt 0)

10+ Year Member



Plenty of room for improvement in the advertiser UI. Every task is more difficult there than comparable tasks in AdWords & Overture.

There are certainly some good reasons to use adcenter but I hope they'll really make some significant improvements in usability. soon.

Erku

4:52 pm on Jan 14, 2006 (gmt 0)

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This could put MSN AdCenter ahead of YPN.

rise2it

3:57 am on Jan 15, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Only wish they'd put those jobs in the U.S., or at least a country that the company makes money from.

I would assume Microsoft probably loses much more to piracy that they will ever make marketing products in China.

I keep reading about companies and parts of the government there doing their best to switch AWAY from Microsoft products, so why go out of your way to put JOBS there?

Wiley

6:53 pm on Jan 19, 2006 (gmt 0)

5+ Year Member



They would be better off fixing AdCenter before they give it to someone that does not have a clue what to do. China has come a long way but PPC advertising is not one of them. I think Microsoft has forgotten who the REAL customer is.
 

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