How does the keyword review process work?

[Simon_Says]

I've uploaded several 1000 keywords. Several were rejected. The review process (considering the number of keywords and the speed of the approval/rejection) must be automated.

Does anyone have any feedback on how adcenter gauges whether a keyword should be accepted or rejected. Does MSN have a page quality score like adwords? If so, does MSN send a bot to check out every page for every keyword?

Thanks all!

[chilty]

I tried to get the key phrase "cigarette smoke" listed and it was rejected as being a "forbidden keyword" for whatever reason. Go figure.

[adCenter411]

Simon_Says-
there are a couple things we take into consideration.

1. do the ads meet adCenter editorial and style guidelines
2. landing page relevance
3. are there any trademark violations
4. ad text character limits
5. valid click-through URL

chilty-
according to the guidelines, "Advertising that promotes tobacco is not allowed". if you're not selling tobacco but rather, some sort of cigarette smoke air filter for example, you can send in an appeal to our support team and ask for an exception.

you can find the editorial/style guidelines in the adCenter help file or in this faq here [advertising.msn.com].

hope this helps, let me know.

thanks,
adCenter411

[chilty]

Thank you adcenter. I did try the key phrase "remove cigarette smoke" and that too was rejected. I will try the appeals process.