Is AdCenter now the exclusive provider?

Adcenter

[devildude8989]

I am just curious if they still are showing others ads (ie. Overture/Yahoo) or if they are now exclusive to themselves.

Do you think they have enough volume to do so at this point?

[TrustNo1]

[news.yahoo.com...]

I'm pretty sure they're exclusive to themselves at this point. Haven't seen any Yahoo/Overture ads showing at MSN last few days.

"Do you think they have enough volume to do so at this point?"

I think they have enough. Right now they don't have near the same amount of advertisers as Google does, which makes it for me at least, cheaper. Less competition for the campaigns and keywords I'm targetting, so some good deals.

[F_Rose]

Just wondering..

We are listed very well in MSN naturally, for most of our keywords.

We don't have too many hits and very little conversions.

Do you have lots of clickthroughs with MSN adcenter? And if so, what about conversions?

[xor0]

I just looked at my stats over the last week:

On average each day I'm getting 15-30k impressions each on overture and MSN (2-3x as many kws on MSN though) with a 2% CTR on overture and 4% on MSN. They are both converting about 2%.

With adwords I'm getting 100k impressions at 4% CTR, same or a bit better conversion rate.

YMMV

In the good old days (a couple of months ago) I was getting a 500% ROI with MSN, but with lower traffic.

[werty]

They are only showing 100% msn ads in the US, Singapore, and France. I think the other markets are in the works. Not sure about the %'s they are serving.

I think they said June will be the UK beta launch.