More players offer Pay Per Call solutions

The race is on for distribution

[MoneyMan]

SPG Solutions is pushing their new Pay Per call model - ZiffLeads [ziffleads.com]. So is a company called thinkingVoice [thinkingvoice.com].

Ingenio has a head start but the marketplace will continue get more crowded.

Assuming a competent technology, distribution will determine who becomes the defacto platform for Pay Per Call. Ingenio has a large jump with AOL.

I think the race is just getting started. Place your bets...

[bakedjake]

Let's not forget VoiceStar [voicestar.com], who I believe to have the most versatile service out there.

Ingenio's platform fails in several major ways. Not the least of which is the inability to seriously customize the service via automatic processes.

[Chicago]

>>customize the service via automatic processes

what are you referring to jake.

[bakedjake]

API and biz models (per call/revshare isn't always the best)

[Chicago]

seem to be doing fine on that front by our view, err. help. api in beta but open. one also has to measure in terms of distribution. distribution and embracing agencies is a strong combination for this new inventory compensation model.

[MoneyMan]

Jake are you talking from a publishers perspective?

As an advertiser, or buying on behalf of advertisers,
I believe distribtuion will determine the leaders. Granted distribution is tied to publishers which gets back to your statement. However, regardless of current limitations in API or customizing services if ingenio continues to strike deals as big as AOL they will continue to lead the pack. Just my 2 cents anywho.

[bakedjake]

Jake are you talking from a publishers perspective?

Yeah, admittedly, I don't have much experience from the advertiser perspective.

[Consult911]

As an Internet Marketing Consultant I am delighted to be able to offer pay per call as an addition option to my pay per click clients. Pay per call is going to be a great addtion for the vertical that I specialize in and the tracking reports I have seen are just what my clients have been asking me for.

Is it my imagination or does is seem like search local and pay per call, etc are suddently moving at phenomenal speed?

[MoneyMan]

Consult911 - welcome to webmasterworld.

Is it my imagination or does is seem like search local and pay per call, etc are suddenly moving at phenomenal speed?

No, I don't think it's your imagination. We are seeing a pretty big migration at the moment. Personally, I find it all very interesting.

[Consult911]

I agree. It is facinating watching the players. It's like watching chess at warp speed, because the business plans and strategic thinking are having to continually adjust to the ever changing understanding of "local search". Watchng it is like being at the US Open and watching the back and forth between the top players!