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TV and Local Advertising

4:19 am on Jan 11, 2006 (gmt 0)

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An excellent article from MediaWeek [mediaweek.com] on TV, Newspapers, the Internet and the services market.

There have been very few national advertisers that have engaged in local online advertising in a meaningful way," he said. "The missing piece is that agencies which represent national clients don't have a way to process it."
5:01 pm on Jan 12, 2006 (gmt 0)

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On the Kelsey blog there is a piece, dated yesterday, titled "Cable Ad Buying for Local Business" about a company offering spot purchases for local businesses.

Itís a self-service platform where SMEs can choose markets, vertically specific creative ... the desired distribution and scheduling (based on algorithm-driven recommendations).