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However, the fact that Google can now have users who aren't just on a computer, but are anywhere in the states is a large leap forward in integrating their services into the offline world.
One of the features is call a business from within a search result - seems a pretty good place to integrate a pay per call offering.
Give them a fast, free way to find those PPCall adverts on their mobile - combine it with the Google brand and let the money roll in (assuming you have the PPCall advertisers)
A small issue in the UK is that 0800 call are not free on mobiles. Is the scenario different in the US?