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YP Category Usage Percentages

     

inbound

7:34 pm on Oct 9, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I just completed some research based on a variety of industry data, here are my rough figures for overall offline YP category use. It should not be a shock to many of you but I thought it might help some people in search of general data. Take your pick on the number of lookups, 15 Billion seems a nice round figure for the year.

% - Category

15.6 - Health
14.2 - Food
13.8 - Automobiles
10.2 - Shopping (Consumer)
7.1 - Construction
4.2 - Supplies (Business)
3.6 - Finance & Insurance
3.5 - Home & Garden
3.4 - Professionals
3.2 - Entertainment
2.9 - Travel
2.5 - Beauty
2.2 - Pets
1.9 - Government
1.8 - Education
1.5 - Repairs
1.4 - Transport & Haulage
1.1 - Property & Real Estate
1.0 - Utilities & Fuel
1.0 - Domestic Cleaning
0.7 - Business Services
0.6 - Media
0.5 - Communication
0.4 - Weddings
0.4 - Motorcycles
0.4 - Employment
0.3 - Boats
0.3 - Agriculture
0.3 - Small Package Delivery

freaky

7:42 pm on Oct 9, 2005 (gmt 0)

5+ Year Member



Kwel INBOUND you have done a great research it would surly help some of those webmasters in YP or Portal related :-) keep it up good job - Thanks

Chicago

8:05 pm on Oct 9, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



this was a couple of weeks ago: [ypassociation.org...]

inbound

8:19 pm on Oct 9, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The data goes as far back as early in the year. I did more intense research of offline and online percentages for internal use and thought I'd share some of the less sensitive data. The offline list is not secret, it's just presented in a different way from some much longer lists (Top 300 etc).

I maybe should have stated that there are some significant differences between online and offline patterns.

Also, the online data that I have comes from the UK so it may not be of use to many of the US-based folk on here.

Chicago

8:44 pm on Oct 9, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



thanks inbound.

Cule

9:56 pm on Oct 10, 2005 (gmt 0)

10+ Year Member



Maybe this list could also provide some nice figures:

[surewest.com...]

 

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