Welcome to WebmasterWorld Guest from 54.163.49.19

Forum Moderators: anallawalla & bakedjake

Message Too Old, No Replies

Local Online Spending Soars 28 Pct.

     
3:53 am on Mar 31, 2005 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Sept 21, 2002
posts:1056
votes: 0


Borrell: Local Online Spending Soars 28 Pct.

Local online advertising is exhibiting explosive growth, boosted in a large part by old media, said a new report from Borrell Associates.

Spending on local online advertising reached $2.7 billion in 2004, up 28 percent from the previous year, according to the report.

MediaWeek [mediaweek.com]

3:56 am on Mar 31, 2005 (gmt 0)

Junior Member

10+ Year Member

joined:Dec 28, 2004
posts:151
votes: 0


It's all just hype. ;)
9:34 pm on Apr 3, 2005 (gmt 0)

Preferred Member

10+ Year Member

joined:Nov 22, 2000
posts:487
votes: 0


It's all just hype.

But I suspect the media hype of local search is one of the reasons for the increase. Of course the increase in ROI justifies the increase spend also.