Local Online Spending Soars 28 Pct.

[Chicago]

Borrell: Local Online Spending Soars 28 Pct.

Local online advertising is exhibiting explosive growth, boosted in a large part by old media, said a new report from Borrell Associates.

Spending on local online advertising reached $2.7 billion in 2004, up 28 percent from the previous year, according to the report.

MediaWeek [mediaweek.com]

[MoneyMan]

It's all just hype. ;)

[JeremyL]

It's all just hype.

But I suspect the media hype of local search is one of the reasons for the increase. Of course the increase in ROI justifies the increase spend also.