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Local Search: Convert and Win

2:28 am on Mar 22, 2005 (gmt 0)

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joined:Dec 28, 2004
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ClickZ article [clickz.com] on the power of local search, "Local Search: Convert and Win"

My favorite part:

I watched local search conferences emerge and scoffed at the research. I believed their growth figures were self-serving and grossly exaggerated. Local search was myth, a market hyped by those hoping to profit from carving out a niche using location. Its professed power didn't accurately reflect the market's reality. Man, was I wrong.

"My ROI on local search advertising is literally 10 times better than my Yellow Pages ad."

With those words, my dad changed my opinion of local search.

6:40 pm on Mar 22, 2005 (gmt 0)

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From my experience, individuals, much like Fredrick, view Local Search as a distinct discipline from Search Marketing. This is a significant mistake.

Arguments that question the validity of the Local Search marketing marketplace might as well question the search marketing marketplace as a whole.

Wake up call: Local Search is about local targeting.

My question is where has he been directing his clients dollars all along? Oh shoot, I forgot, they do not deal with small clients - it was his dad...

Well, anyway, I am happy to see that Fredrick gets it now. We appreciate his seasoned grasp of the obvious.