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My favorite part:
I watched local search conferences emerge and scoffed at the research. I believed their growth figures were self-serving and grossly exaggerated. Local search was myth, a market hyped by those hoping to profit from carving out a niche using location. Its professed power didn't accurately reflect the market's reality. Man, was I wrong.
"My ROI on local search advertising is literally 10 times better than my Yellow Pages ad."
With those words, my dad changed my opinion of local search.
Arguments that question the validity of the Local Search marketing marketplace might as well question the search marketing marketplace as a whole.
Wake up call: Local Search is about local targeting.
My question is where has he been directing his clients dollars all along? Oh shoot, I forgot, they do not deal with small clients - it was his dad...
Well, anyway, I am happy to see that Fredrick gets it now. We appreciate his seasoned grasp of the obvious.