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SAN FRANCISCO (Reuters) - America Online Inc. has agreed to buy Weblogs Inc., a network of Internet sites focused on niche topics ranging from food to gadgets, for around $25 million, a source familiar with the deal said Wednesday.
AOL to buy Weblogs Inc. [money.cnn.com]
On topic, I like that weblogs are getting more and more popular and used, but i hope this trend doesn't start to discredit blogs more than they already are.
Earthlink is setting up Wifi from their dead ISP.. it WILL be a major Wifi, Blog, Search competition for advertising dollars.
Its gonna be a crazy, crazy 2006!
I assume you're asking me. If it's all about eyeballs, webmasterworld.com has plenty and I'd say more than weblogs. Now if AOL thinks that weblogs is worth $25 mil, why isn't this one? Webmasters buy a lot of stuff (expensive) too. Not to mention the relatively easy way of generating hundreds, if not thousands, of pages of content a day. Personally, I think AOL overpaid by a lot, but what do I know.
WebmasterWorld members may be big spenders, but they ain't likely to sign up to AOL services anytime soon. Weblogs Inc on the other hand have a much more diverse userbase, so in addition to the direct advertising revenue from the network, AOL could stand to dramatically increase the popularity of their product offerings and subsequent market share.
Offhand I can't think of many companies that would pay $25m for WebmasterWorld - there's just a very limited plus selling potential as the USP of the site is it's non-commerical nature and thus it's large membership.
Don't get me wrong - it's not a reflection on the quality of WebmasterWorld - I just don't think that companies will pay for eyeballs only.
WebmasterWorld is not commercial in the ad sense, but it's for profit, and it was this way when we signed up. It's not the same as the Wikipedia founder saying: I'm selling it now that you guys wrote the articles.
I doubt that more than 1% of us would leave if ads started to appear; people want the information. Plus, webmasters are people too. In addition to web services we buy procter and gamble products, pizza, socks, soda, and pretty much everything else that humans need.
Brett is probably shaking his head at us debating over the sale of HIS site :)