Forum Moderators: phranque
There are several threads here about sizes, including a reference to the ratio between the HTML code and the page text, but I can't seem to locate it.
Remember if you are accessing content from a third party server you are dependent on the speed and accessibility of their server as well. I dont understand the arguments of your advertising deliverer! It may put server load onto theirs rather than yours, but it does not reduce page loading times, and you have no control. I have visited many pages which have not loaded at all becuase a third party ad system's server was down!
There are also "neighbourhoods" and linking issues to consider. Now we are very very careful about fetching third party content of any kind for our pages for all these reasons.
We do deliver ads, but from our own very simple rotating external javascript solution. It helps also in making your site looking different, original and unlike all the standard ad delivery mechanisms. Also some good free PHP text ad sytems around too with customer access to reports and live payment, if you want more functionality and dont want javascript.
I think one of the threads Marcia is thinking about, that she may have wanted to tell u about can be found under the site search ... "content to code" ratio.
Also something about "ever forget the 40kb sweet spot". Im sure me & Tedster said something about banners in there, if not, a related one.
>Third-Party Servers
Mack, I scrapped my ads. I was serving about 5000 ads a day and basically not getting a good return on it. I hope you are. If you aint, youre probably making yourself more money by not showing them ;)
P.S. That javascript, did you call it externally?