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>> The San Francisco-based company isn't disclosing when the sites will reopen. <<
>> Gap.com and OldNavy.com each generated online sales of $236 million last year <<
I can't believe a business that does USD 4.5 million per week, would knowingly take their sites down for weeks, for an "upgrade".
What do you think is really going on?
I reckon it is a security flaw or a major hardware failure that has taken them offline - something very serious, not a routine upgrade.
[...]accounting for 3% of Gap Inc.'s total revenue of $16.3 billion[..]
3%? It's bu**er all of their overall profits. I bet they're probablt still running a 1999 operation that's costing them more than they're earning.
Imagine - average sale per visitor is 34.70$ (avg. between both sites). Now, imagine some bright chap/pette(?) convinced the boss that by revamping the two sites gap.inc can raise avg. sale per customer to 50$.
Bingo, those 4 weeks downtime is recouped within a year. Worth it, no?
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It's funny how they just don't care if search engines can't follow and index their product pages. This could result in many more sales in their stores for baby clothes, maternity clothes, kids clothes, as well as their mens and women's lines.
If Amazon can do it, then Gap can do it. Doesn't this seem inexcusable in the year 2005? It boggles the mind.