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Search Engine Industry - what do we call ourselves?

SEO specialists? SEM experts? SEP gurus?

   
9:53 pm on Apr 24, 2002 (gmt 0)

10+ Year Member



There hasn't been a specific term used for what we call ourselves. Therefore....hard to target in the search engines and folks don't really know what to look for! I am working on marketing material and there are just too many terms to specify what we are.

By consensus...we may be able to narrow that down.

What do you use as a title?

10:03 pm on Apr 24, 2002 (gmt 0)

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Spammer
10:08 pm on Apr 24, 2002 (gmt 0)

WebmasterWorld Senior Member nffc is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Professional Spammer
10:12 pm on Apr 24, 2002 (gmt 0)

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Spammer

*LOL* Dyslexic Spammer. But that's just Mr._Mackin's title.

Ever since I was threatened with a TM suit for calling myself a j*ll-of-all-trades, I call myself IMPS (Internet Marketing and Promotion Specialist).

10:13 pm on Apr 24, 2002 (gmt 0)

WebmasterWorld Administrator jatar_k is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I'll go with shut in but I think at my company they call me

Senior Internet Engineer and Technical Team Leader

I don't even think I know what that means

10:19 pm on Apr 24, 2002 (gmt 0)

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I like to go by Internet Marketing Specialist but the more accurate term is, as Mike and NFFC have said, Spammer.
10:22 pm on Apr 24, 2002 (gmt 0)

WebmasterWorld Senior Member littleman is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Spammer
10:33 pm on Apr 24, 2002 (gmt 0)

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Isn't this kinda like calling a garbage man a Waste Removal Technician or calling a gas jockey a Petroleum Distribution Engineer? ;)

Just another Spammer here.

10:40 pm on Apr 24, 2002 (gmt 0)

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Ive been called Spartiucs, superman and on occasion spammer specialist.
10:42 pm on Apr 24, 2002 (gmt 0)

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SS

not good

10:57 pm on Apr 24, 2002 (gmt 0)

WebmasterWorld Senior Member eliteweb is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Decision Maker of Search Engines. :) They pay me to decide where I put the people on the engines.
11:05 pm on Apr 24, 2002 (gmt 0)

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>They pay me

That is something I had not thought of.
Have the SEs pay YOU :)

11:07 pm on Apr 24, 2002 (gmt 0)

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I appreciate the lightheartedness of replies. Unfortunately, I was quite earnest in my request. I don't think I'll be able to classify myself as "spammer" and get any legitimate business.....:(

This is what is lacking with some of our approach in the optimization business. There is no cohesiveness in form, structure, or approach. I hope this changes soon.

True, I'm a darn fine spammer, but isn't there something we as professionals can use as a professional title that is cohesive with the industry?

11:08 pm on Apr 24, 2002 (gmt 0)

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SEP- Search Engine Pet

It's sorta like a teacher's pet. Whatever I can do to please them, I do...

11:12 pm on Apr 24, 2002 (gmt 0)

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SEP

sounds dirty

11:23 pm on Apr 24, 2002 (gmt 0)

WebmasterWorld Administrator brotherhood_of_lan is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



just to mirror you self confessers

im a content provider :)

11:28 pm on Apr 24, 2002 (gmt 0)

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One problem with coming up with one name to call ourselves is everybody here does something different. Some work doing search engine placement for others, some have their own sites the work on, some are straight web designers, some are affiliate crack addicts, etc. I don't think there is a name that would cover all of these things.
11:31 pm on Apr 24, 2002 (gmt 0)

WebmasterWorld Administrator jatar_k is a WebmasterWorld Top Contributor of All Time 10+ Year Member



very true

I'm just a programmer who was made to do submissions, optimizing et al. Which I guess puts that in my title, as far the company is concerned, but I'm still just a programmer.

11:34 pm on Apr 24, 2002 (gmt 0)

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I have been called out of town.
In my absents, we should form an SEO, SEM, SEP Commission.

The Commission would choose a 7 word phrase that we ALL could TRY to rank for.

seofan would be one of those words - just because HE ASK FIRST :)

[just having FUN seofan - it's like Friday to me]

12:09 am on Apr 25, 2002 (gmt 0)



I tell folks I'm an Internet Strategist and it doesn’t seem to matter ‘cause I always get those ‘duh looks anyway.
12:26 am on Apr 25, 2002 (gmt 0)

WebmasterWorld Senior Member topr8 is a WebmasterWorld Top Contributor of All Time 10+ Year Member



i think that words based around

traffic and hits are best
get more traffic, increase traffic, website hits etc.

avoid; optimisation (and z version), placement, seo,
as uninformed people don't know what they mean at all and wouldn't search on them.

for most non seo types the whole -

web/internet/searchengines thing all merges into one and i know many people with websites who for example don't know the difference between search engines and directories,

if you are targeting non seo professionals then don't use seo terms, read articles about the internet in newspapers, i think that would be a good source of the kind of terms to target.

12:37 am on Apr 25, 2002 (gmt 0)

10+ Year Member



I like Internet Strategist, good one. Yes, the "duh" look means you can call yourself anything and they still don't understand what search engine marketing is.

The many versions of job titles I've heard along the way are:

Search Engine Optimization Specialist
Search Engine Marketing Consultant
Search Engine Positioning Services
Search Engine Ranking Services
Search Engine Marketing Services
Etc. etc. etc.

I'm sure there's a whole other avenue of internet marketing titles, and there should be something more specific for PPC services job titles.

There are more titles for "what" we do than the job title itself. ;)

I'm using Search Engine Marketing Consultant at the moment for contract work, seen it around here and there. I know there's another thread here about job titles that may be of help, you might want to search for it.

1:34 am on Apr 25, 2002 (gmt 0)

10+ Year Member



. Yes, the "duh" look means you can call yourself anything and they still don't understand what search engine marketing is.

Exactly WebRookie - people still don't know what you mean. Therefore, they don't know what to look for when searching the engines for help in SEO. Aren't we as SEO specialists concerned with "being found" ???

Isn't that what we are actually marketing? We centralize and target other folk's industries to get the best results. Yet, the general public has no clue how to find "us" because they don't know what to call us.

1:43 am on Apr 25, 2002 (gmt 0)

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Mike_Mackin,
I would play your game, I think I could get top placement... but I would only play if there was a prize!
2:03 am on Apr 25, 2002 (gmt 0)

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Okay. Thanks for all the input :)
2:06 am on Apr 25, 2002 (gmt 0)

WebmasterWorld Administrator jatar_k is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I don't really think we are all poking fun but I don't think we have an answer. It is a valid question but I think the nature of our business is that we get called spammers more than anything else and people really don't know what it is we do.

If they even understand, vaguely, what we do they think we are just spam experts.

I wish we had a better answer but I think this is it for now.

2:07 am on Apr 25, 2002 (gmt 0)

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Isn't that what we are actually marketing? We centralize and target other folk's industries to get the best results. Yet, the general public has no clue how to find "us" because they don't know what to call us.

Heck, for the most part, they dont know we even exist.

2:23 am on Apr 25, 2002 (gmt 0)

WebmasterWorld Administrator brett_tabke is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



>Search Engine Optimization Specialist

Has fit perfectly up until last year. (the year of the big chill).

>Search Engine Positioning Services

Position yourself on the overture, AdWords, PositionTech, and Fast advertising pages and click on "submit".

>Search Engine Marketing

I'm not marketing a search engine, I'm promoting a site.

I think the only accurate assesment of todays seo industry is summed up best by the good old generic:

Search Engine Promotion

Whatever you pick - I think we have it covered.

2:25 am on Apr 25, 2002 (gmt 0)

10+ Year Member



I'm sorry ggrot and jatar_k and everybody. I'm usually an upbeat person. Just...this is my line of work and contracts are really tight to non-existant where I'm at. Just grasping for some clarity I guess.

That was my point exactly ggrot. Hardly anyone knows what we are. When they do know, they don't want to pay unless they get results. That isn't how national magazines sell advertising. You pay $5000+ in advance and wait 12-16 weeks for the magazine to come out. You don't pay for results. You pay for the ad. We are in the same type scenario. But......folks that want search engine placement have no idea what we are or what we do. Is that our fault? Should we have a collective group to determine a focus here?

I know that MarketingSherpa put together a shpeal that didn't do service to the good groups. How hard would it be to put together something that really represents the SEO industry?

2:44 am on Apr 25, 2002 (gmt 0)

10+ Year Member



You guys can't be "spammers", since spammers are those who rank above ME. ;)
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