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Newsletter (bulk e-mail) Solutions

newsletter best practices

     
9:54 pm on Aug 9, 2005 (gmt 0)

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We are trying to find a solution for our clients wishing to send out a volume newsletter, in the 1000s' of messages. We can build the web-based administration so the client can create the actual newsletters, also the admin. areas for maintaining the subscribers, etc... what we can't do, or don't want to rather, is have the mail sent from our server.

Is there any third-party solution that we can send a copy of the newsletter and address list to that will then send the bulk e-mail out?

Or are there other solutions?

What are the best practices to send out a newsletter with a large subcriber base?

Paul.

10:12 pm on Aug 9, 2005 (gmt 0)

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what we can't do, or don't want to rather, is have the mail sent from our server.

I'm curious as to why? Sounds like an opportunity to me (charged service).

Might be worth getting a cheap virtual-dedicated server just for the job.

What are the best practices to send out a newsletter with a large subcriber base?

1. Don't spam - keep it reasonable/sensible/topical.

2. Expect to get blacklisted by a handful of users (it happens, even if it's not spam. People just spam-tag anything these days - even WebmasterWorld emails end up in my junk box courtesy of my ISP).

3. Turn off the autoresponder ;-) Hehe - sounds silly, but it's caught me more than once.

TJ

10:17 pm on Aug 9, 2005 (gmt 0)

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Trillianjedi, thanks for your input, but I'm looking for specifc examples and practices for this.

We are aware of the problems of being reported as spam, etc. and this is one of the reasons we do not want to send the newsletter e-mail from our server(s)/ISP. Additionally, we want to avoid doing all of the management of the newsletters, it would be more cost-effective to let a third-party company handle this for us, I assume they'd do a better job since this _is_ their business.

Since we're a small web-development company (<10 people) were time is more valuable than saving a bit of money. Surely this is a common situation with other web-development companies? What do you guys do?

Paul.

10:47 pm on Aug 9, 2005 (gmt 0)

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Checkout Aweber.
10:50 pm on Aug 9, 2005 (gmt 0)

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I've used Savicom. Decent prices, lots of managemnt tools if you need them, but you can just upload your list and html to them as well. They do a pretty good job of keeping their servers off of spam lists and provide opens tracking and click tracking is optional as well. If you do a search for Savicom, you'll find them.
 

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