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Please let us know how this works out for you. Many experiments with print advertising in tourism taught me that most people dramatically overestimate the online impact of offline exposure. We'd see perhaps a few hundred extra visits per day from a full page in a major travel publication with a huge (unique) URL.
But that was with 1 million circulation magazine ads and Today show has 20 million viewers? I'd make sure your ISP can scale up to meet what could be what I'd guess will be 20-50k visits in a *very* concentrated time frame. Be sure to let them know about this or the server could go down, losing you a lot of biz.
Try to move to a dedicated box that has at least 1G RAM. Get rid of any connections to any MS access database. Clean up your scripts that do unless things. If possible, make them into HTML. Reduce some graphics. I am not sure how popular the show is. 50000 visits might not sound like much, but if those 50k visits happen all at the same time, I don't think there is much you can do.
We have sites that occasionally see some dramatic spikes in the 50,000 to 100,000 an hour range when Drudge or another high-traffic site links to us.
I'm not the system administrator on our boxes, but I remember vividly the first time we got a major hit. We've got fairly healthy dedicated servers (Dual 2.4 Xeons tied to a big pipe), but apparently Apache's default settings only allows something like 256 simultaneous connections, so the first time this happened, our server guys were busy setting up load balancing and changing the server configuration to handle the continuous flood.
<added>Try to set something up to encourage a return visit. At 'least' ask them to bookmark your site.</added>