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On weekends the traffic is reduced by a 40% approx. which is something logical since on weekends most pepole don't work and spend their time on recreative activities.
But is that the reason? Or is it that most people regularly access internet at their work instead of home? Do "all" subjects experience a heavy traffic loss on weekends?
Since my site deals with products that are not related in any way to 99% of the public's jobs, I know that people are goofing off at work when they visit the site.
Don't discount younger people who log in at school or university. Now these are over, members of these groups could be restricted in how they can get online. So while you might expect them to surf more because they have free time, more of them may be relying on slower home connections or internet cafes and libraries.
That's my theory, but it would be nice to get hold of a comprehensive survey of internet use over time and tracking various demographics, to back it up.
1) Visitors browse for different things on weekends than on business days (movie showtimes, etc)
2) Visitors take advantage of internet connection at work and use it less at home
3) Visitors don't browse at weekends because they prefer to stay away from computers.
As it shows from the previous answers, all three are correct, but the question is which one is the most frequent.
I do far better in the winter then the summer - June is the worst month by far, I think this is true in B+M retail also. People are saving up to go on holiday or buying specific items for holiday, the kids are not out school yet. It's likely that these will be the first hot days of the year and everyone will go out to the park for the day. (I am based in the UK)
School holidays and public holidays are not good for me, I think people are spending time time in the real world.
I'm beginning to think that when it rains I do a lot better than when the sun is shining, but I don't have any figures to back this up, just a feeling.
eflouret - I'm interested to know whether you asked the question because you see it as a problem?
I know for sure that weekends should be for resting, but when since I make a living on internet, I feel that I should improve my weekends business.
Also, I'm always trying to learn about visitors behaviour.