Advertising

website advertising info please

[huds]

Hi there,

I have an e-commerce website, and other webmasters have recently contacted me about advertising on it.

I would just like to know what the going rate is for graphic banners and text links? (dynamic rotation, not static)

The reason I ask is because there are so many different websites with different prices, and I am unsure what they base them on.

Any help would be much appreciated.

[bradley phil]

hi huds - i'm afraid giving you a 'going rate' based on the little you've told us is very tricky. A lot depends on how much traffic you get, what the demographics of that traffic are - if they're little kids with no credit cards, for example, that wouldn't be worth much to the advertiser; likewise a US-based company wouldn't want to pay much for traffic coming from the UK.

You can certainly ask for more if you have a sophisticated system setup (such as the free PHPAdsNew which will allow you to deliver some banners to people in the US, others to visitors from the UK, etc...)

If your visitors are repeat visitors, e.g. members on forum, these tend to rapidly develop 'banner blindness' and so are worth less to advertisers - unless the advertiser just wants to develop his branding and make a name for himself.

Lastly, but certainly not least, what niche is your site in? Certain fields have very juicy advertisers with much looser purse strings than others!

- bradley

[netguy]

You might want to look at some of your competitors. Out of a half dozen or so, one may have a media kit or adv rates page to give you some guidelines.

Although it wasn't your question, I'm curious whether you have fully thought through adding advertisers to your e-commerce site to begin with. While it depends greatly on the market you're in, I generally don't like to distract potential buyers from our e-commerce sites where making a few cents from advertising costs a significant sale by prospective buyers leaving your site and may never come back.

Steve

[huds]

Thanks much for the info, I see now there is a lot more to consider.

I haven't thought about demographics, or targetting at all to be honest, although my site does have these facilities built in.

The current traffic is about 25 to 30,000 visitors per month (mostly U.S. & U.K.), but only 10% of that is new views.

It is a free membership (long term sale) site, so I guess the 'free' field is not exactly the most lucrative in that sense.

Also, can you tell me if a high page rank would make a difference to prices?

Thanks again for the help.

[kamakaze]

Also, can you tell me if a high page rank would make a difference to prices?

I would say yes PR would make a difference in price. Obviously the higher the PR the more I would charge.

To give you some idea I run a PR4 community site and I charge $10 a month for a 133x280 banner that in a rotation. My site sees an average of 7,000+ uniques a month.

[Tropical Island]

Rather than worry about rates, collections, monitoring, etc. why not just use Google AdSense. Let Google do all the work and just get a check each month from one source.

[huds]

Thanks a lot for all the help.

I'm gonna try and do some competition research now, and make a decision on rates, etc.

The google adsense is a great idea, and I'll certainly consider that too.

Cheers

Huds

[dmorison]

The google adsense is a great idea

I guess to some extent you can actually use Google AdSense as a barometer for what you should be charging other advertisers.

If you can make a CPM of $x through AdSense then you have a strong argument for charging your advertisers at least that...

[etechsupport]

From The Point-of-View of the clients of your E-commerce site probably it might be not a comfort zones if you put ad on your site, It may divert the concentration of your viewers or customers as E-commerce transaction is a communicative transaction where two parties engage in a commercial transaction under certain social and behaviour rule where those advertisement may create a bad impact at this very initial stage among those prospective clients or viewers.