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A Game Plan For Marketing/Promotion

Don't feed me, teach me to fish...

     
4:25 pm on Jul 24, 2005 (gmt 0)

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Hi all, I hope your world is sliding in greased grooves today.

I have recently completed (if there is such a thing in web development) my first real commercial site building project and I, (and more importantly the client), am pleased with the results to date. I have optomized the site with "meta" information, page titles, alt tags, anchor text, etc., and I have submitted the site url to Google, Yahoo and some directories. And I'm pleased to say that while this site in it's old form (created by someone else) didn't show up practically at all on Google, now it's coming up on the first page of returns for some search phrases (one popular phrase it's actually #1) and the second page for others.

I'm aware of linking and developing reciprocal links and some of the more common promotional strategies.

But as I have always gotten great responses and good, solid information here (as opposed to other "webmaster" forums) I wanted to ask your indulgence in forming a game plan of sorts toward a more complete, comprehensive marketing/promotion strategy for this site. It is in a niche market and while the best thing would be to list the url here, I hesitate to do so for various reasons. By comparison this site, using alot of the information I have found here is way ahead of competing businesses but I want it, to borrow a phrase, to "be the best it can be" so my client can see maximum results which can be nothing but good for me.

So what I'm asking for is an outline, an overview of the best, most effective strategies for getting more prospects to this site. My client's concern is that a traditional "off season" become more productive for his business. And before I prevail upon the client for expenditures such a pay for click, adwords, etc., I want to be sure I have done what I can do to utilize the most effective non-paid methods.

I believe in doing the research and leg work needed and I am definately not asking to be show step by step (although such a thing would not be ignored) what I should do, just for guidance in being more effective toward the aforementioned goals.

I know this is a somewhat general request in nature but just one suggestion, one targeted strategy can make a huge difference to me.

If any of you are so inclined please PM me (either here or ICQ) or mail me and I would be happy to go into more detail about the site, the url or any other information that would help make this more clear to you.

And be assured, any advice, time and knowledge you share will be greatly appreciated.

Thanks!

Ken

ps I hope this is the most appropriate forum for this post, if not, please relocate.

9:32 pm on July 25, 2005 (gmt 0)

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Well it's been over 24 hours and no responses. I'm not complaining mind you, just wondering where I went wrong.

Too general? The cheezy line from a John Steinbeck novel? Asking too much?

Maybe I can rephrase it this way;

Aside from SEO and linking (including reciprocal links) what do you feel is the most effective website marketing and promotion strategy?

Or, if you can tell me where I'm going wrong with this, please, do tell.

Thanks no matter what,

Ken

11:22 am on July 26, 2005 (gmt 0)

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I think the reason you haven't had a reply is you've done a text book job!

You've done the basics and are ranking well, where do you go from here?

You could try a newsletter, we find sending one during our quiet season generates extra sales.

3:43 pm on July 26, 2005 (gmt 0)

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Thanks for your reply Steve.

A newsletter is without a doubt a productive strategy.

But my problem with this client is, in a word, "time".

He is very hands on with his business, probably alot more than most would be. Consquently it has been a struggle from the beginning to get from him the things only he can provide. I was finally able to get him to write some technical articles for the site but with a reocurring thing like a newsletter I honestly think it would fall by the wayside over time. One alternative to this that I came up with is an "audio blog" idea by which I call him on the phone and record our conversation, then edit it and post it up on the website. I could do an interview of sorts on various subjects or just a Q&A session. This would require little time and preperation on his part because is is very knowledgeable and can "shoot from the hip" very well. He provides technical support on the phone all the time so I think this might be one way to make it work.

I'm sure there are alot of other strategies out there and I will keep looking.

Thanks again for the input,
Ken

5:13 pm on July 26, 2005 (gmt 0)

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Sorry, too much to read. For traffic - learn adwords, overture (Yahoo Search Marketing), seo, article writing, building an affiliate program...
5:20 pm on July 26, 2005 (gmt 0)

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No problem publish, I do tend to be overly verbose sometimes but I like to give as much info as possible to avoid anyone having to ask for more before they respond.

Your points/suggestions are well taken especially the affiliate idea. Nothing better than paying for advertising only when it works....

Thanks again,

Ken

 

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