Price for Website

[ManXP]

Hello everybody,

I'd like to know your opinions how much I could ask for my website. here are more information about it:

Website is software related and was launched less than 1 year ago.
It has Google PageRank 6 at the moment, but traffic is much lower after last Google update (what was a big pain for most webmasters). Of course, we still have more than 500 or 1000 uniques per day :)

Webasite contains a message board with growing community (nearly 500 members now) and makes some income. If we do not count banner advertising (including current advertisers paying by terms, banners for affiliate programs, PPC, etc), it makes more than $600 per month just text links (a lot of advertisers buy text links from us, as website contains over 20.000 indexed HTML pages).

I'd really like to hear comments from professionals about the estimated price of this website. I don't say I'm selling it right now, but I'm thinking about this opportunity in the near future.

Thanks!

[robotsdobetter]

It would depend on the domain name's length and what domain name extension it uses, a .com domain is going to go for more then a .biz. Is your brand name well known in your industry? The more brand name recognition you have, the better. You said your web site gets around 500 to 1000 uniques per day, how much of that is free traffic and does the traffic depend on one to six sources or is it from a number of sources?

Is most or all of your content unique? Advertisement isn't a relible source of income, if one month your traffic drops all of the advertisers will begin to leave, so that going to hurt you some, but getting some income is far better then getting none. Also Page Rank don't mean anything to most web site buyers. I and many others could create a new web site and get a Page Rank of 6 by the next update.

[Rosalind]

I usually consider the price I'd be willing to pay for a website as three years income, minus costs. Not only hosting and domain renewal, but also promotion costs and the labour involved in maintaining a site.

Then I'd adjust downwards if the topic is likely to go out of fashion, or if I found anything wrong with the site, (such as black-hat SEO). Sometimes a site's popularity has a lot to do with who is running it, and it's a matter of guarding against anything that will cause the current visitors to leave once it's under new management.