Publicising Company Changes

Marketing techniques to draw customers back to your site

[limbo]

We target local authorities in the uk. Our clients are mostly UK based but not entirely - not many have reason to re-visit the website after finding us. After much head scratching and development we have completed (well nearly) a total redesign to reflect the additional services we now offer and would like to publicise it.

So how would you go about it if it were your site?

In the past we had flyers printed, but that showed little traffic increase. E-mail them all? Sounds a little spammy to me - but they have 'shopped' with us before... Send them a bumper pack - mouse mat, coffee mug, mug mat, magnets, branded date ticker for you desk....?

What have you sent to existing customers in the past to keep them aware (in awe) of your business?

Cheers, Limbo.

[vincevincevince]

Better than sending them the free gifts, send them a voucher they can enter on your site to get free gifts.

As if by magic - they will load your URL...

[limbo]

We debated this. Problem with that is we dont sell widgets - we sell a specialist widget design/consultancy service that doesn't come cheap... giving it away could be corrosive... That said offering small 20 minute tele-consultancy bundles for each service might be affordable...

[vincevincevince]

Oh, I didn't mean free gifts as in your services, I meant as in free promotional gifts. T-shirts, mousemats, whatever you feel cool at the moment.

Make it a lucky dip with a rather swish looking pair of watches in it, and the rest branded pens.

But the idea is to get your visitors to go to your site in order to claim their goodies. That's what you wanted - customers to return to your site - right?

The next challenge, for you, will be making sure they look at more than the 'enter voucher code' box when they claim their goodies :)

[limbo]

Cheers VinceVinceVince

Good idea - I think that is definitely work a try :)