Branding Outgoing 1-1 Emails

email branding

[Hypemail]

Hi all,

I would like to get all your opions on the effectiveness of branding outgoing everydat emails. Im not talking about bulk newsletters but rather normal everydat emails with banners in them. Do you think this is a great way to drive extra traffic to your website? Can it be used as a strategy that is part of your online digital marketing strategy?

I look forward to evryones comments....

[hp11]

Are you talking about including a banner ad in all outbound e-mails, including general inquiries, sales and support? If so, you need to know your market. Would it offend them? Annoy them? The only way to tell is to try it. If I was to try this, I would add a feedback link regarding the banner ad and then track the responses and feedback.

[larryhatch]

How about a simple footer? If its short and to the point, it should seem inoffensive.
If these are 1 to 1 emails, and not too many, I wouldn't call it spam.

I'm thinking of a footer something like:
Really good widgets! h**p//www.rgwidgets.com -Larry

( leave out the -Larry part. )