Forum Moderators: phranque
it seems to mean "custom made".
So I would guess it means that it is a term that webmaster target when they can't rank for the money term :o
My favorite explanation was this one:
I call this the "Bespoke" period of Web design, named for the time-honored, English process of hand-tailoring suits based on the customer's individual characteristics and needs. Done right, the suit fits like a glove and lasts a lifetime – or until the waistline needs to be altered."Bespoke" has a nice ring to it. After all, a Web site should "be speaking" for you. Only a talented Web designer can do this.
There was one site, though, offering "bespoke designs" that included a "custom-built web site template." (?)
As you can now 'buy a site in a box' I felt it important to highlight the difference. My only concern is that the term may sound pompous to some.
I don't claim the approach to be better but so many people in my area have sites which are identical bar their name on the top
thus = meaningless term used out of context to infer exclusivity /quality in product ...( sometimes justifiably )...