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Getting new clients (Web dev) – survey –

Emphasizing: Your web support site or printed docs?

         

henry0

12:27 pm on Mar 24, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I know one will state: Both!
But please, choose only one or the other

When approaching new clients what do you think they will be the more inclined reviewing if they (after you left) are willing to spend a couple of minutes checking your offer out?

Your website or printed documents?

netguy

1:20 pm on Mar 24, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



henry0, If you are in the web development business without a website, it would look pretty suspect to most prospective clients. Does barefoot shoe salesman come to mind?

So, if it is one or the other, I would certainly choose having the website.

While you don't want to hear 'both,' I'll pass along that we use a simple and concise letter-fold brochure that provides our company's highlights, then let our website provide the more significant details of our services.

Steve

henry0

1:54 pm on Mar 24, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Netguy,
I should have been more precise
Indeed since years I maintain and provide both

The question is hypothetical:
Since many interlocutors do or will make believe that they have only two minutes.....
What will you think they will most likely review?
Jump on your site
Or review your brochure

Of course when closing your “dog & pony” show a concise brochure is a must have

A website at first glance might deliver a feeling
A brochure that most likely the decider will read in diagonal might not have a deciding impact

Will you, while on premises, ask your potential client to go on line then allowing you to "tour" your site?

iamlost

10:52 pm on Mar 27, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Will you, while on premises, ask your potential client to go on line then allowing you to "tour" your site?

If I am conversing with a client if at all possible we are conversing over paper. It is tactile, holding it holds their attention, and it limits the conversation to a predetermined scope.

Once a client has shed "potential" is the time to examine choices. Until that time closing requires directing and limiting available choices - the antitheses of the web.

henry0

11:08 am on Mar 28, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



It is tactile, holding it holds their attention, and it limits the conversation to a predetermined scope.
Once a client has shed "potential" is the time to examine choices. Until that time closing requires directing and limiting available choices - the antitheses of the web.

Iamlost, as per your quote you have very concisely digested the whole first meeting concept
It makes sense
Thank you

PS)
I am in the process of moving
This time I will print my brochures without precise biz location and only provide a space to insert a biz card, so I will only change my biz cards :)