Forum Moderators: phranque
So, if it is one or the other, I would certainly choose having the website.
While you don't want to hear 'both,' I'll pass along that we use a simple and concise letter-fold brochure that provides our company's highlights, then let our website provide the more significant details of our services.
Steve
The question is hypothetical:
Since many interlocutors do or will make believe that they have only two minutes.....
What will you think they will most likely review?
Jump on your site
Or review your brochure
Of course when closing your dog & pony show a concise brochure is a must have
A website at first glance might deliver a feeling
A brochure that most likely the decider will read in diagonal might not have a deciding impact
Will you, while on premises, ask your potential client to go on line then allowing you to "tour" your site?
Will you, while on premises, ask your potential client to go on line then allowing you to "tour" your site?
If I am conversing with a client if at all possible we are conversing over paper. It is tactile, holding it holds their attention, and it limits the conversation to a predetermined scope.
Once a client has shed "potential" is the time to examine choices. Until that time closing requires directing and limiting available choices - the antitheses of the web.
It is tactile, holding it holds their attention, and it limits the conversation to a predetermined scope.
Once a client has shed "potential" is the time to examine choices. Until that time closing requires directing and limiting available choices - the antitheses of the web.
Iamlost, as per your quote you have very concisely digested the whole first meeting concept
It makes sense
Thank you
PS)
I am in the process of moving
This time I will print my brochures without precise biz location and only provide a space to insert a biz card, so I will only change my biz cards :)