The Long Tail

[limbo]

Not part of a disproportionately limbed marsupial...

Original article:
[wired.com...]

Definitions :
[en.wikipedia.org...]
[longtail.typepad.com...]

The Long Tail is the myriad of niche products whose collective market share can rival the blockbusters.

Sorry if this has been covered before but I couldn't find a related thread

[goodroi]

The "long tail" has been discussed in regards to PPC. There is a famous Overture graph that shows the number of words used in a search term, and it has the "long tail".