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I'm thinking about the verb "to promote", but it's (at least in Polish) connected too tightly with the term "sale" (when you see a word "promotion" you know it's always something like "all prices cut in half until next month" or "buy one, get 2nd free").
The more appropriate and all encompassing that word is, the more unlikely it is that your potential clients will be searching for it.
:) Make sure you throw those other individual descriptors around liberally too.
Sooooo .. hows about 'Site Marketing', or 'Site Promotion'?
It doesn't have to be commercial. My site isn't monetized, but I still promote or
'market' it so people will see my work. -Larry
Or political non-speak, like Labour's election promise that everybody will be "better off".
The MAGIC of presence management?
It's too early, I haven't had my coffee yet