Authorbox or Advertising

How important is it to get to know the author?

[Livenomadic]

Currently on every article I display a floating box on the top right of the article with information about the author of that article. (See any Sitepoint article for an identical example of what I am talking about).

However, I am tempted to replace this box with advertising (specifically an adsense Square (250 x 250).).

I am torn.

On one hand I really like how it personalizes the author (they are a blurb and a photo instead of just a name) and could see real long term visitor loyalty being gained from this.

On the other hand I am 90% sure my revenue would increase by putting the advertising there.

Any suggestions before I do some testing?

[Livenomadic]

VICTORY!

I just figured out how I could have both of them.