Banner Ad

[Bubzeebub]

What's the going rate to put a small banner ad on a page? Are there typical sizes and typical rates? Also, how is it that some banner ads flash and the text changes? How is that done?

[netguy]

Rates are all over the board depending on the size of the banner, and whether it is a general ROS adv - or for a more targeted audience. For non PPC, figure on $0.50 to $5.00 CPM for non-targeted, or $40-$60 or more for a more focused campaign. Look around in your industry and compare. There are a lot of 'deals' out there if you can find them.

IAB Standard Banner sizes:
[iab.net...]

[limbo]

The ones that are Animated are typically made using Flash or Using Ani-Gifs (produced in a host of image editing software)

[Matt Probert]

What's the going rate to put a small banner ad on a page?

Casale quote the following rates:

Leaderboard:
US - $1.35 CPM; daily max. 300,000; frequency cap of 1 x 1
UK - $1.20 CPM daily max. 50,000; frequency cap of 1 x 1
EU - $0.80 CPM; daily max. 10,000/country; frequency cap of 1 x 1

My own experience is that the more you have to spend, the lower CPM you can achieve. However, many web sites will not carry banner adverts at a low CPM.

Matt