Percent of Visitors using Pop-Up Blockers

[suzanne]

Does anyone have any stats that confirm the percentage of internet users that have pop-up blocker software enabled?

Just curious to see how much this has grown. The last I recall - it was at about 20%, but it's been a few months since I've seen any updates to that.

[pmkpmk]

Judging from our company, I would say ~80% are using popup blockers, simply due to the fact that they are either using Firefox or IE with Yahoo and/or Google toolbar.

But we are a high-tech software company, so this percentage is of course biased. It would be different if we would manufacture and/or sell sports goods for example.

[monkeythumpa]

We just ran a campaign for 500,000 pop unders of our landing page and of those impressions, we only saw 113,000 sessions, give or take. We worked out that the discrepency is with pop up blocking so they upped our impressions by 4 times. Our demographic is looking for small business resources and advice.