Can't figure out what they are doing right!

Can any of you?

[Liane]

There is a site I have been watching closely but can't for the life of me figure out what they are doing right.

It is a travel directory type site for the region I am in. They are listed at the top of the search results in several search engines (not "featured listings") ... but I can't figure out how they got there when the content on the page showing up has little (if anything) to do with the topic being searched. Its actually a pretty crappy page and doesn't even appear to have been optimized???

Its really got me chasing my tail. Anyone care to take a look at it and see if you can come up with the secret? If so, sticky mail me and I'll give you the URL.

Its a real mystery and of course, I am as jealous as all get out!

[bufferzone]

They could be using cloaking.
Try to compare the Cached page in google with the page shown when you click the link. If they are different, they use cloaking

[FreeBee]

Looked like an uncloaked and fairly basic FrontPage 3.0 construction to me. Fair amount of on theme content, fair in and outbound links too. Would be interested to see what you find here Liane....