Average for PV/Unique Visitors?

[webmastertexas]

Just wondering. On the whole (i.e. generally speaking) what is the ratio between page views and unique visitors? My logs are saying something like 2/1, but that seems mighty high to me. What is the USUAL/AVERAGE ratio? (Please, don't say "It depends on what your site is", etc. I'm looking for the "norm", if there is such a thing.)

[Saltminer]

I'm sure it will depend somewhat on the type of site. I averaged 3.26 pages viewed per visitor on a B2B site for the month of October.

Jimmy

[dataguy]

My sites average 3-4 page views per unique visitor. One site averages 12 pageviews, but there are a lot of visitors on my other sites that only view one page which pulls down the average.

[webmastertexas]

Anyone else?

[timchuma]

I recently compiled the figures for my personal site and it gets an average number of page views of 6 per visitor.

These figures are from 16,393 unique visitors and 99,258 of page views.

Thanks.

[Rosalind]

I get an average ratio of about 5 or 6, but I do wonder how much this is skewed by bots. I don't mean Googlebot, but all the various lesser-known bots or email scrapers that mostly just fall under the radar. Mostly it's easy to figure out bot from human, but not always.

[SkyDog]

This ratio is commonly known as "stickiness". My sites range from anywhere from 3 to over 10, depends on the genre.

[Robino]

Averaged 6.5 last month on a b2b ecommerce site.

[Saltminer]

If your stats program doesn't filter out all the SE bots it can affect your page view stats quite a bit. On the B2B site I mentioned above the new exava bot has crawled every page on the 120+ page site daily for the last four days. If it wasn't recognized as a bot that would be 488 pages requested in only four days by the same visitor.

Even when averaged in with the real visitors the results would be skewed if the stats program didn't recognize it as a SE bot.

Jimmy

[karmov]

It really does range too much to tell. I've got one site that's about 1-1.5 and another site that would be closer to 10. They both serve different puposes and target different people. As far a "norm" I would guess the bulk of sites to be somewhere in the 3-6 pages per unique range, but there are so many factors at work here that the only real normal value is that there is no normal value :)

[webnerd]

For the month of october:

My ratio of pages/Unique Sites was 8.41
and the ratio of pages/Total Visits was 5.00

However the spiders tend to inflate these numbers and proxy server accesses tend to make them smaller.

Maybe they average out.

[Hugene]

it really depends on the type of content the site has. I run a very original content oriented site, with articles and picture galleries and get an average of 15 page views per visit. But, when you look at 30 pics , that is loged as 30 pages (on my site at least) so the high number is easily explainable

For any site though, a 2 / 1 ratio seems awfully low.