America Online to Break Branding Effort

Bigger, better (umm... yeah right) AOL

[hannamyluv]

America Online Thursday will kick off a brand campaign aimed at establishing itself as an advocate for consumers online.

Except for their own consumers... They will still have to jump through hoops just to find a live person to speak with and get anything more than a auto-respond tech support message.

"AOL has always had the reputation of helping new Internet users," said Ruth Sarfaty, spokesperson for AOL.

Yeah, helping AOL to their wallets.

Does this mean a whole new barage of CDs that I will have to throw away. Lord, help me, does this mean a whole new group of AOL users for me to have to deal with. *cringe*

[clickz.com...]

[txbakers]

Well now that they'll be using IE instead of Netscape as their browser engine, maybe it won't be so bad.

Still, the thought of thousands more AOL users is giving me indigestion.

[moltar]

I'd actually prefer they use Netscape, since it's driven by mozilla engine now :)

[vkaryl]

hannamyluv, that's just.... UGLY. I cringe as well.... just so many more people to "educate".... and not that they don't appreciate the educating (most of them do, in my experience!) but - UGH.... *sigh*