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I suppose the major factor are how experienced are your users and how much spam is in your SERP.
I'd say stay at 10 and keep trying to work your way up above the fold on page 1 rather than work your way backwards. But that's just me :)
Actually, my case is a mixed bag. For a phrase of "keyword1 keyword2" I vary from #5 to #6
for "keyword2 keyword1" I'm # 11 to #14
So I'm wondering if I should risk the "keyword1 keyword2" positioning by trying to optimize more of a balance to improve "keyword2 keyword1"
BTW, the website is travel related
That is, in their place I might put someone at the top of the second page if they were a more targetted result than results #8-10 on the first page. This would reward sites based more closely on their expected utility for surfers, and get more ads too.