Forum Moderators: phranque
My client is a rose wholesaler direct from South America for 10 years. They have 1,000 + customers. They import the largest and freshest roses in the industry. They currently ship all their roses overnight and very successfully at that.
They developed this website to make it easy for retail flower shops to order their roses online without speaking with a sales rep (which they hate to do) and have it delivered next day.
Sounds like an easy thing for shops to do but we have been online for over a month now and have made hundreds of telemarketing calls and not even one sale yet!
Honestly, what do you think we need to do to generate sales?
Thanks
First of all, I would not recommend telemarketing calls, they are very annoying and may make customres not want to buy from you.
Google "ways to promote my site", a lot of great resources will show up there.
there has to be a reason for people to take action from the norm ...
Shak
Thanks for the reply. In this industry telemarketing calls are the lifeblood of the business and is a proven technique to sell other than the web.
Very good idea! We have offered many discounted items through the web but still nothing yet.
Yes I am already doing that on google's adwords for very specific keywords. I am getting traffic BUT they are not buying.
It is strange because retail florists fall all over themselves to buy from us when we call them but the web is not producing results yet. I ma wondering why that might be.
"made hundreds of telemarketing calls and not even one sale yet!"
Dis-prove:
"In this industry telemarketing calls are the lifeblood of the business and is a proven technique to sell other than the web."
I am already doing that on google's adwords for very specific keywords. I am getting traffic BUT they are not buying.
Well my guess would be that either you are mistargeting keywords, or that the site is not meeting the expectations of the visitors in some way.
For instance perhaps you are getting a lot of clicks from individual consumers instead of florists.
Maybe you should revise your keywords & creatives and also experiment with some targeted landing pages.
IE - if "wholesale roses" is a term - make a special landing page which talks about that.
Yes I have. We interviewed several retailers and they all told us that our design was easy for them to use and didn't include alot of nonsense.
That is very true. We have had trouble converting our existing b2b clients to our website. Some just refuse to do it.
However, we did get thousands of new b2b clients who are web savvy. So it is slowly changing as younger people start ot make decisions.
Just from a 30 second perusal it looked like a generic plug & play ecommerce template.
From my 30 second look:
1. UI is just sad. I couldn't even find a main menu! Looks like you just downloaded a ecommerse script and smacked in a few graphics randomly and uploaded.
2. Does even fix in 800x600, basically pissing off 50% of the users.
3. Page elements are space all around the page randomly, basically horrendous.
4. Big chart on the side looks too technical and imposing.
5. Randomly placed religous quote is bad.
6. Item description is tiny (font size and length), but the red writing at the bottom is HUGE.
7. When you click to register you get a POP-UP!
I don't have time to dance around the facts. The site is difficult to use and looks unprofessional (even suspicious) and if I presented a site like this to a client, I could be laughed out of the office.
I have a dear friend who is a high-dollar specialty retail florist. She shops EXTENSIVELY online, though many buys are done in flower markets all over the world, some of whom have online outlets, including one in Holland and one in Hawaii. Her stock (no pun intended!) arrives fresh daily at the local airport, and her offerings are showcased in many major hotels in Las Vegas, Los Angeles, and Seattle among other cities.
When I mentioned this post to her, she basically said "oh - roses. Well, there are sites out there, but roses just don't lend themselves to online purchase." She was hard put to explain this in detail, but I gather that roses are a fairly difficult commodity under the best of circumstances. So perhaps it's simply the sort of bloom you're selling rather than anything else....
