Web traffic

Not increasing :-(

[morpheus83]

It is been a year since our site is live. Our traffic is stuck between 10k and 20k page views per day. Inspite our regular updates and adding new content sections our traffic has somewhat stagnated since the past 3 months. Whereas the competitors which provide similar content are at 10+ million page views. I understand that they are in the market since a long time. But we had expected to cross the million mark by this time (33k page views a day). Is there anything in specific which we must do to increase page views?

[diamondgrl]

what do you do now to get your traffic?

[zulufox]

There could be any number of reasos, here are some things to consider when comparing your traffic to theirs:

1. Do you have as many inbound links as they do? Are your as high quality as theirs?

2. Do they have any special site features (databases, sections, tools, forums etc.. ) that your site does not have? Could think be bringing is the people?

3. What is your SERP compared to theirs? Could there be very popular keywords that they are optimized for that you havent thought of?

4. Are they doing special advertising? (PPC? etc..)

5. Are they using offline methods to get traffic?

6. Does there site have a strong community?

[morpheus83]

We get 50 % of traffic from search engines and remaining come directly.

[goodroi]

Try a weekly newsletter, contests and other regular viral projects. This will help increase the repeat traffic.

[trillianjedi]

Try a weekly newsletter, contests and other regular viral projects.

And a forum.

[morpheus83]

We have forums. I was thinking of adding the "email this" link to all the pages. Does this help in getting unique visitors?

[topr8]

>>>Whereas the competitors which provide similar content are at 10+ million page views

silly question maybe, but how do you know?

i would never even hint to any of my competitors what kind of traffic i get.

[Raymond]

An inactive forum could do more harm than good to your site. There is no clearer way to tell every visitor that your site barely gets any visitors. Even with hundreds of visitors a day, it still might not be enough to jump start an active forum. One of my hobby site has 1000 uniques daily, and my forum only gets about 3 to 6 posts a day, which is considered pretty dead still. Fake posts can also backfire if you have a bad memory and it will ruin your reputation BADLY.

[trillianjedi]

The new content (including that on your forums) is definitely getting indexed?

TJ

[diamondgrl]

>>We have forums. I was thinking of adding the "email this" link to all the pages. Does this help in getting unique visitors?

yes, the "email this" feature does work to draw visitors but it will be maybe 1 in 500 visitors who use it. don't expect a huge boost in traffic but it is traffic that is much more likely to be very interested in what you have to sell, if you sell stuff.

[cyril kearney]

Your site has plateau-ed. I expect that a minor overhaul or adding a feature or two won't help very much.

You need to step back and view your site like a guy that just bought the site.

Let's say for this post that you are selling cars. The other site is selling comparable cars for about the same price. They are drawing 15-30 times the traffic you are and by implication selling 15-30 times as many cars..

First your problem is not their traffic. You are not failing to sell your cars because they are selling theirs. They are not part of your problem. You might be able to gain an insight on why you are under performing but in the end you have to solve your own problems.

Next they are being 15-30 times as effective at doing it as your site. That means that there is a whole lot of room for improvement.

Consider what the money value would be if you doubled your traffic. Make that amount your budget and spend it wisely.

Get outside help if need it to determine what steps are needed to double your traffic.

Remember that traffic is only part of the equation. Let’s say you convert 2% of the traffic to sales. If you double your traffic (in theory) you double your sales. But if you double your conversion rate to 4% and keep the same traffic you accomplish the same thing.