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Which strategy is best ?

Site with semi themed sectors, need advice.....

     
1:30 pm on Aug 6, 2001 (gmt 0)

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Hi All

I have a client who is in the marine industry, they are a multi national company whose products stretch across the following sectors, Leisure, Commercial, and Military.

My question is what in your opinion would be the best strategy to follow and why...

1. The more archaic method of all the sectors on one site.

2. Sub domains with interlinking, leisure.myclientssite.com, commercial.myclientssite.com etc.

3. One main site with all of the content as well as satellite domains with the same content.

4. Seperate information domains for the different sectors, with links to the main site. Ensuring different content.

Pros and cons

1. Confusion for the search engines re theming.

2. ???? Have never done this before but it is not a problem about setting this up.

3. Triggering the dupicate page flag, also these sites would be from similar ip addresses do the search engines check for this information ?

4. Again the IP address question.

Any thought most appreciated.

Rusky

1:39 pm on Aug 6, 2001 (gmt 0)

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If you have enough content I would go with #4.....if content is limited, go with #2
2:11 pm on Aug 6, 2001 (gmt 0)

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Hello Rusky,

I would go with 4 and then 2. I would set each subject on its separate domain and then create sub-domain [canonicals]. This way you could maximize your strategy. This would also allow you to really focus your themes. Even a site with a narrow niche such as ‘marine industry’ has as you’ve mentioned the three main subject areas. With three separate domains and then the various canonicals off of each domain, you’ll have some great linking opportunities not to mention a better chance to get those additional directory listings and more focused sites for vortal submissions.

You might reconsider the same IP and think of three for the separate domains. We’re still debating the impact of using the same IP and the affect it has on a site. Hopefully others will weigh in on that portion of your question. Sounds like a fun project though.

2:27 pm on Aug 6, 2001 (gmt 0)

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Thanks Agerhart & Paynt, it seems that 4 & 2 are the way to go.

Paynt

You would employ both methods, is this just as a catch all approach ?

If you have employed this method of seperate content sites linking to the subdomains what would you consider the minimum number of quality pages that in order for the information sites to appear as a 'real site' ?

Thanks again for the advice.

I have read about the IP address problem somewhere I think it was connected with the latest Google update and the loss of links that accompanied many sites drop in page rank. Does that ring a bell ?

5:03 pm on Aug 6, 2001 (gmt 0)

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Rusky,

I would employ both methods. If I had the freedom to do so, I would create the optimum setting right from the start and utilize the best of what I know to be true about optimization.

Canonicals can be used effectively on even the simplest sites. With the right host these won’t cost money to set up or maintain although some hosts do charge and set these up in different ways. There was a really great discussion about the technical aspects of this called, Subdomains and Navigation [webmasterworld.com].

>… minimum number of quality pages…>

This is going to be dependent on how much content you can provide for each topic of your theme. It doesn’t take much to create a good content page. A couple of paragraphs are usually sufficient. You can always expand on these as you progress. I just themed out a very specialized niche and stopped at 60 keyword specific pages because I thought they should get that going before I overwhelmed them with a hundred more. Once you really start theming out the site you’ll probably find that you will have more than enough to work with to develop an extensive site. That’s not to say you can’t create a pretty good 5-page site. Five pages do not give you much in the way of linking, doorways to the web, or relevant content.

The IP situation you mentioned with Google is one of a few debates I’ve encountered so yes, it does ring a bell :)

Always happy to help when I can.

9:12 am on Aug 7, 2001 (gmt 0)

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Hi All

Does anybody have any 'proof' regarding search engines and multiple domains linking to each other with similar IP addresses, do these links still count in the eyes of the search engines (particularly Google).

If not at the moment, does anybody think this approach will be addressed in the near future ?

I would not want to go to all of the design issues if anybody had any experiences regarding the IP issue.

I realise any replies will be opinions, but informed ones I hope :)

Rusky

9:58 am on Aug 7, 2001 (gmt 0)

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Rusky
why not set up the three domains on different c-class IPs, you know, just to make sure...
10:42 am on Aug 7, 2001 (gmt 0)

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Hi Heini

I should have mentioned earlier that we also host this business and others, and have our own allocation of IP addresses, I cannot see the directors of the company allowing any outside hosting of our clients sites, even for marketing :(

Cheers

12:04 pm on Aug 7, 2001 (gmt 0)

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Rusky,

Here is a more complete answer to the sticky mail you sent :)

>…My original step 4 was to have in effect satellite information sites representing the main sectors (marine-leisure.com), pointing to the main marine site which would also contain information about these sectors but in more detail…>

That’s ok. Nice approach.

>…However from what I can figure out from your reply (me being thick opposed to the lucidity of your reply ), you suggest sub domaining marine-leisure.com for example products.marine-leisure.com….>

It’s getting better. With this approach your individual themes become stronger. You then have an opportunity for
products.marine-leisure.com
products.marine-military.com
and
products.marine-commercial.com

And tie each of those in to each other. Not a bad beginning. For this to work though, plan it all out before you buy the domains and set up the canonicals. Know what direction you are working towards. Know which pages will link to which pages. Make each domain unique in appearance and content. Figure where you are going to submit the domains to, before you start and know the competition from that category. These are just simple givens, which I’m sure you already know. I’ve just found them more important when I’m trying for multiple directory listings. That’s one of the biggest benefits to using multiple domains. You can get multiple listings for canonicals, at least in ODP, if the content is unique and the canonicals appear to stand-alone.

>…So would you just have on the companies main site generic information regarding the company with links to the other domains in effect having five separate sites, with four being subdomained appropriately ? …>

Basically, yes. I would have the main www. with a directory or better yet a canonical for each separate department. I would than build a domain for each of those main departments [topic-theme] and have a canonical for each sub-theme of that topic.

www.marine-site.com
www.marine-site.com/commercial/
www.marine-site.com/leisure/
www.marine-site.com/military/
or better yet
www.marine-site.com
commercial.marine-site.com
leisure.marine-site.com
military.marine-site.com
with
www.commercial-marine.com
product.commercial-marine.com
product.commercial-marine.com/fittings/
www.leisure-marine.com
product.leisure-marine.com
product.leisure-marine.com/fittings/
www.military-marine.com
product.military-marine.com
product.military-marine.com/fittings/

And so on and so on and so on. Not knowing the specific products of course it’s difficult to give a good working structure but I would consider taking these all one more level deep so

product.military-marine.com/fittings/
product.military-marine.com/fittings/product-a/
product.military-marine.com/fittings/product-b/

You can begin to see how strong the internal linking can be with this sort of program.

>…Sorry if this does not make sense but it is difficult to grasp the concept at first. …>

Well, I hope this clarifies my take on this.

>…I have followed you advocating this process in the past, however this is the first opportunity that I have had to implement it….>

Let me know if this works for you.
Debra

12:29 pm on Aug 7, 2001 (gmt 0)

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nice post Debra!
2:37 pm on Aug 7, 2001 (gmt 0)

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Thanks Debra....now for the planning and persuading the designers :)
8:28 am on Aug 11, 2001 (gmt 0)

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re linking from same/similar IP addresses, I've understood that Google may give them a lower importance than outside links, but certainly won't penalise them. As long as they're relevant of course.