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How much does your traffic vary by season?

Expect mine to drop by 75%

     
1:43 pm on May 14, 2004 (gmt 0)

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Traffic on my busiest website usually drops by about 75% over the summer months (Northern hemisphere!). The reason is that the bulk of the traffic is education related (high school, middle school, and college students and teachers). I am taking some measures to broaden that market. However I am curious:

- How much of a drop (or increase) does everyone else see over the summer months?

2:48 pm on May 14, 2004 (gmt 0)

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My traffic usually stays quite steady, only a slight drop in summer, but the site subject is an outdoor sport so that could be why.
3:15 pm on May 14, 2004 (gmt 0)

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We have a big drop from around July-September since we started 6 years ago. Our products are pretty broad based, but none that would peak in those months.
6:25 pm on May 14, 2004 (gmt 0)

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As a small host, our clients really only experience traffic variations around Christmas time, and that's an increase.

None of them sell products that depend on the season.

9:31 pm on May 14, 2004 (gmt 0)

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My website gets about 80% of its visitors in the summer time, because it is mainly about city events that are happening in the summer.
11:02 pm on May 14, 2004 (gmt 0)

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My Web site is a warm weather sports site, so my traffic does drop a bit in winter, but my international traffic keeps my page views consistent throughout the year (there's a whole other hemisphere out there...)

- Kathie Fry

8:55 pm on May 19, 2004 (gmt 0)

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We have a few sites which are even keel all year round, several which are strictly seasonal ("Merry Widget") and most of the rest have a noticable drop when school closes down. I was just thinking about that a few minutes before I noticed this thread.

One major site has a 50% drop this time of year and does not come back until mid September. It has been that way since 1994.