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Forum Moderators: phranque
Sure, some of them you can see instantly when you get a good url link somewhere, but other times it is almost mysterious.
Take yesterday for example: completely out of the blue we do more in one day than we normally do in a week. No great increases in traffic, no subscription spammers, no great referrals - just a truck load of subscriptions.
In the case of the makeovers it invariably comes down to a fundamental change in the page “appeal” – the message has come through clearly and the visitor responds appropriately. The problem is that the appeal seems to disappear gradually – can’t always figure out exactly why the change worked in the first place and then why the message seems to lose impact without any other mods to that specific page over time.
In the second case we’ve practically given up. We write it off to some factor totally independent of our web efforts – a change in the weather, some TV programme having incited “buyer interest or mode”, something in the news that sparks an idea in the heads of a few hundred users etc. etc. Basically something over which we have no control.