Adding credibilty to your site

travel

[Crush]

I have a site that has a type of accommodation that I would like people to try out but they may be a bit scared as it is not the norm but the accommodation is great.

How can I add cred to my site? I already have testimonials

[edit_g]

Quotes from guidebooks (lonely planet, rough guides, code nast, newspapers - depending on what bracket you're in), detailed rundown of what's good about it - perhaps a "why stay in a widget" section?

[Macguru]

Hi Crush,

Maybe off topic, but I have noticed a very, very good increase in conversions after adding 360 panoramas of rooms, hall, restaurant and surroundings.