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After reading it I rush out and register 3 of the BEST domains for this new product's name.
However, now after reading more I am beginning to think it was all an april fools joke.
Oh well... Domain anyone? :P
But consult with an Intellectual Property attorney first.
It is a bit overwhelming to see how willing organizations are to throw sharp-clawed lawyers into what should be a marketing arena.
Thanks for reinforcement to take potential litigation regarding IP a bit more seriously.
ps I guess this explains why my cousin the IP laywer is nearly a millionaire at age 30! :-)
Similiarly, google is a generic word now because Google is so popular that it's become a verb. So you can't really be sued by Google for discussing Google.
Google isn't a generic word until declared so by courts. Until then you have the entire legal might of the company to smash anyone who tries to misuse it so it never gets that far.
People can still discuss Google, but if they infringe the trademark they are going to get crushed, and rightfully so.