Forum Moderators: phranque

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Going Global?

Which way to go about it?

         

traffik daddy

2:33 pm on Mar 3, 2004 (gmt 0)

10+ Year Member



Hi,

I have a new site which I believe has started performing great considering its been less than 2 months online as its generating about 40 or 50 unique visitors per day to start and hasn't even been ranked by Google and other major engines properly yet, as well as the other big directories such as DMOZ.

I'm was normally UK focused up until now. I got a tip off that the product(s) that I am shipping in the UK will do great in the US plus thats where a percentage of my visitors are coming from anyway.

As my site has just been developed then I'm weary to change this. What I did think was to have the main site indexing for UK based customers and to have a sub folder for US shoppers and maybe even Europe, etc.

For instance: [mysite.com...] for UK shoppers and [mysite.com...] for US shoppers.

What I am worried about though is the duplicate content as most pages would be the same because I'm only doing this to fit in with the US currency and shipping costs. As duplicate contant goes, I don't want to be penalised by the Search Engines because of this.

I am not too sure about implementing it into my shopping cart too, I don't want to start playing around with all the coding in case something goes wrong.

Anyone any ideas? The content I have is good but it will be a pain to try to create more so I don't get penalised. Is it possible not to be penalised for something like this?

Thanks in advance
Terry

adfree

3:26 pm on Mar 3, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I'd develop a dedicated US template different from the UK one.

Start or end the tags in a different way and insert your exisisting tags there.

Also, in the different template insert your product essentials for the US market.

Have different subdomains or folders and do not link between the two.