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We wanted an easy to remember phone number, we got similar to 1-866-900-4111 (not a real number). As you can see last 7 digits are relatively easy to remember. But I did not like 1-866 part. I feel 1-800 is still better even if the last 7 digits are not so easy to remember.
I am very confused now and don't know which one should I go with for radio advertising? 1-800 or 1-866? What do you suggest.
If you also promote your website in the ad, I would also suggest if you go with 1-866 -- to buy the domains 1800yournumber, 1866number, 1888, and if you can afford it - the permutations (1-888-number, 1-800number, etc) and set up a page that says if you're looking for Your Company Name, the number is 1-866 and this is our website URL.
We get a decent amount of referrals from 1800keyword and 1866keyword for people who did a search for the phone number.