We have a fairly successful website going on, and we recently noticed that a domain name has become available which is shorter, topical, and more memorable than the one we're using.
What are the advantages/disadvamtages of bringing on a second domain as an alias? Do the search engines frown on that? Is it a good idea?
rogerd
5:08 pm on Feb 24, 2004 (gmt 0)
If the domain name is short, memorable, and appropriate, you should probably grab it. You can then choose whether to develop it separately (with different content) or do a 301 redirect to your primary site. If your primary site isn't far along with links & rankings, you might even consider redirecting it to the new domain. You'd set yourself back for now, but it might work better in the long run for branding and type-ins.
